Email Writing Checklist

Keep this checklist handy for the next time you send a promotional email to your list or to a prospect. __ Do you get to the point right away? Do not tell them about the last four hours you spent watching television or mowing the lawn unless it’s pertinent to the...

Does Your Lead Page Totally Suck?

Imagine this… You create an awesome lead magnet. You’ve done your market research, so you know your prospects are going to fall all over themselves to get their hands on this product by joining your list. You’ve uploaded a killer set of autoresponder emails so build...
The #1 Mistake Email Marketers Make

The #1 Mistake Email Marketers Make

Fifteen years ago it was super easy to build a big list fast. That’s because email was a bit of a novelty still to a lot of people, so they freely gave their email address away in exchange for a cheap report and a newsletter. That’s not the way things work today. But...